With your page helping you drive more sales and traffic from your Instagram to your product pages, it’s important to monitor the clicks and visits your page generates over time. That way you can see if your audience is engaging with your posts and interested in learning more about the products and content you host on your feed.

Start by tracking the total number of visits, clicks, and average click per post coming from your page with your Instagram Analytics. Then use Google Analytics to track the revenue and sales coming right from your Instagram!

Step 1: Go to Instagram Analytics Dashboard

Go to your Analytics Dashboard from Later on the web and select the Instagram account you'd like to view analytics for.

Step 2: Engagement Overview

See your analytics for the last 3 months. Clicks

From your Analytics dashboard, you can select a date range and get an overview of the performance of your over time. From the dashboard, you can see:

  1. clicks: The total number of times someone clicked on any post in your page
  2. Page Views: The total number of unique times your page was viewed
  3. Click-through %: The percentage of clicks on your page against the number of page views 

You can also see clicks for your 5 best performing posts from the last 30 posts, in the last 3 months. 

Step 3: Track Total Number of Clicks Per Post 

To take a deep dive into which of your posts are performing the best, toggle to the Post Performance tab of your Analytics Standard. Track the total number of clicks each of your posts get on your column. (Free plans will see clicks for the last 30 posts only.) 

Important: If you have multiple links set up for one post, this will display the total number of clicks those links have received!

Tip: Look at the post with the most clicks and see if there’s a correlation between the number of clicks and the product/content you shared or the type of caption you used. This information should give you some guidance on how to optimize your future Instagram posts to get the most engagement.

Tip: You can also see your clicks on each post on your management page. Only linked posts from the last 3 months will show clicks.

With Google Analytics you can also track your eCommerce sales to see how much money you’ve made from your Instagram account. To help you do this, Later will automatically generate a unique UTM Campaign parameter to track your clicks, sales and conversion rates coming from your page. 

Your Unique UTM Campaign parameter will be composed of:


Example: later-linkinbio-burrardbeauty for the Instagram handle @burrardbeauty

Tracking Overall Sales/Conversion:

Here's how your can find the total number of sales and revenue coming from your Instagram account. First head over to your Google Analytics report and select a date range.

  1. Click Acquisition
  2. Campaigns
  3. All Campaigns
  4. Filter for the unique UTM campaign

You'll be able to see all the traffic for your unique UTM campaign. 

Related Articles:

How to Set Up Lite for Instagram
How to Set Up Standard for Instagram
A Guide to Later’s New Instagram Analytics
Why Do I Have Missing Analytics Data

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