- Your personal Instagram profile must be set to public if you want to switch it to a business Instagram profile.
Benefits of Switching to an Instagram Business Profile
- Auto Publish single-image Instagram posts
- Access Instagram analytics
- Search for and collect media by hashtags
- Tag people and add locations (available on paid plans)
- Manage and reply to Instagram comments (available on paid business plans)
- Collect media from Instagram posts you’re tagged in (available on paid business plans)
How to Switch to an Instagram Business Profile
- In the Instagram mobile app, go to your profile.
- Tap ☰ in the top right corner.
- Tap Settings > Account.
- Tap Switch to Professional Account or Get More Tools at the bottom.
- When asked, Which Best Describes You?, tap Business and Continue.
- Connect your Instagram business profile to an existing Facebook Page or create a new Facebook Page.
- Review your business contact information and tap Done.
Important: Make sure you connect your Instagram business profile to a Facebook Page so you can set up Auto Publishing with Later. If your Facebook Page isn’t listed or won’t connect, follow our steps to get connected.