This guide is packed with tips for jump-starting your Instagram marketing strategy with Later and how to save time and stay super organized! 

1) Streamline Planning Your Instagram Feed

The number one way to save time while planning your Instagram is to schedule your Instagram posts ahead of time and have them automatically publish for you.

This is important for a number of reasons. You're setting yourself (and your business) up for success by crafting well thought-out captions, strategically choosing your hashtags, posting high quality engaging content, and optimizing your posting times to get more eyes on your content.  

Having your posts automatically publish saves you time, so you're not scrambling to draft captions and publish content at the last minute. It also allows you to publish posts when your audience is most engaged. 

What you need to know about Auto Publishing: 

  • Instagram's API only allows Auto Publishing for Instagram Business Profiles
  • Instagram's API does not allow Auto Publishing for stories or carousel posts  

2) Organize Your Content 

If you’re a small business on Instagram, keeping track of all your photos and videos, Instagram stories, hashtags, posting times, deadlines, collaborations, etc. can be super time-consuming. That’s because there are so many moving parts!

Keeping all of your photos, videos, and any other Instagram content organized can be a major challenge for businesses — especially if you have multiple team members creating and collecting content for your Instagram profile. 

There's no need to store your photos and videos on several different devices and having to dig through folders to find the perfect content when you need it anymore. You can use Later’s Media Library to keep all of your content stored, labeled, and accessible from a single place — even when you’re on the go.

Watch the video below to see how Later's Media Library can help keep all of your Instagram content in one place. 

3) Scheduling Across Multiple Profiles

We talk a lot about Instagram, but chances are if you're using social to grow your business you're not just posting on Instagram.

Some platforms, like Instagram, allow you to share the same post to your Facebook profile when you hit publish — but that means you need to be publishing directly from Facebook. So if you’re looking to save some time, scheduling your posts to go live across all of your social platforms at once is key!

Watch this next video to learn how to set up your other social profiles on Later and how to save time when scheduling to multiple profiles at once. 

4) Plan Your Instagram Feed & Bulk Scheduling 

It might sound simple, but hands-down one of the best ways to grow your followers on Instagram is by posting consistently. But this can be very time consuming.

Instagram updated its algorithm to give more weight to when something is posted, and will prevent old posts from showing high up in your feeds. As a result, newer (more recently posted) content on Instagram takes priority over older content on your feed. 

This makes it so important to post frequently (and consistently), because your content is more likely to be seen by potential new followers!

Keeping up with a busy posting schedule can be really tough — especially if you’re a small business with a thousand other things to do!

This is where Later comes in. Watch this short video to learn how to save time when planning all of your content for the week, while (simultaneously) optimizing your posting times to get more followers.  

Note: Best Time to Post is only available on Later's Business Plans.  If your Instagram account has less than 50 posts in the last six months you will not see any suggested times.

5) Tips For Planning Your Captions 


Instagram hashtags can help you grow your reach, get more engagement, and attract a ton of new followers!

By using three hashtags, you can catalog your post so other Instagram users who enjoy that topic can easily find it. 

Hashtags are a fairly simple concept, but they can really get your posts in front of the right audience. 

Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. 


Captions are a powerful tool that can be used to encourage likes, comments, and even visits to your website. And if your post gets enough engagement, it might even end up on the Instagram explore page!

An Instagram caption with an effective call-to-action (CTA) is one of the best ways to inspire your followers to comment on your posts — and that means even more engagement on your account. In a nutshell, you can’t afford to let your captions be an afterthought. 

While creating beautiful content for your feed is ultra important, if you want to get more engagement on your posts, and maybe even reach new audiences, writing good Instagram captions that drive engagement is a great strategy.

Watch the next video below to see how Later will make drafting your captions easier, save you time, and help you create an effective hashtag strategy. 

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