In this Article:
Instagram Product Tags
Why Get

With, you can drive traffic to your website, product pages, blog posts, and more -- all through the link in your Instagram bio! Unlike Instagram product tags, doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable page that looks like your Instagram feed.

Here’s a rundown of the differences between and Instagram product tags. lets you create a separate clickable landing page that looks just like your Instagram feed. Add your URL to your Instagram profile to drive traffic to your website, product pages, blog posts, and more. 

Available for:

  • All Instagram accounts, including personal, creator, and business profiles
  • All Later accounts, including Free plans

How it works:

  • Add up to 5 links to each of your scheduled and published Instagram posts to create a separate landing page
  • Add your page link to your Instagram profile
  • Through your page, you can direct your audience to multiple product pages, blog posts, videos, Shopify products, or other web pages without needing to constantly change the link in your Instagram bio

What you can link to:

  • Product pages, blog posts, articles, videos, or any other web pages you want
  • Products in your Shopify store ( Standard only)

Instagram Product Tags

Instagram’s product tags feature lets you tag products in your Instagram posts and stories. This feature is only available to select Instagram business accounts in certain markets. 

Available for:

  • Instagram business accounts approved for Instagram Shopping
  • Businesses that primarily sell physical goods

How it works:

  • Tag up to 5 products directly in your Instagram posts when publishing your posts through Instagram only
  • Tagged products show in your Instagram feed and link to product description pages
  • Instagram hasn’t released this feature to its partners, so scheduling Instagram product tags is not yet available in Later

What you can link to:

  • Product pages only

Why Get

Whether or not you have Instagram product tags set up, you can drive even more traffic to your website and product pages through Add your link to your Instagram bio to create another touchpoint for customers to reach your website, products, blog posts, and more. 

When it comes to and Instagram product tags, you don’t have to choose one over the other -- you can use both! Simply add links to your posts when scheduling through Later on the web. And if you’re scheduling a Notification post, you can add Instagram product tags when publishing your post on Instagram.  

Want to get started with Learn how to set up for Instagram

Related Articles:

How to Set up Standard for Instagram
How to Set up Lite for Instagram
What’s the Difference Between Lite and Standard?
Set Up Shopify with


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